Privacy Policy

Fairmount Tire & Rubber, Inc.
Last updated: September 28, 2026

1. Who we are and what this policy covers

Fairmount Tire & Rubber, Inc. (“Fairmount Tire,” “we,” “us”) sells, installs and services tires and vehicles at our stores in Los Angeles, Stanton and Orange, California. We also sell tires wholesale to businesses. This policy explains how we collect, use, disclose, sell, share and keep personal information when you:

• visit www.fairmounttire.com (the “Site”);
• visit, call or buy from one of our stores;
• book an appointment, ask for a quote or contact us;
• get text messages or emails from us; or
• do business with us as a wholesale customer, including through our B2B portal at b2b.fairmounttire.com.

This policy does not cover our job applicants, employees or contractors. We give them a separate notice when we collect their information.

2. Notice at Collection

3. Personal information we collect

In the last 12 months we collected the categories of personal information below. For each category, the table lists where the information came from, who we disclosed it to for a business purpose, and whether we sold or shared it.

We use sensitive personal information only to let you sign in, protect your account, take payment, and prevent fraud and security incidents. These are purposes California law allows without a right to limit (Cal. Code Regs. tit. 11, § 7027(m)), and we don't use sensitive personal information to infer things about you. So California's “right to limit” does not apply to it. We don't collect characteristics of protected classifications (such as race or religion), biometric information, or education information.

4. Where we get it

• From you, when you fill out a form, book an appointment, call or visit a store, buy something, sign up for texts or emails, or open a wholesale account.
• From your browser or device, automatically, through cookies, pixels and similar tags on our Site (see Section 8).
• From service providers who work for us, such as our online booking provider and payment processors.
• From manufacturers and warranty administrators, for recalls, warranty and rebate claims.
• From your employer, if you are a contact for one of our wholesale customers.

5. How we use it

• To provide quotes, schedule appointments, install tires, service vehicles, and handle warranties, road-hazard claims, tire registration and recalls.
• To process payments, invoices and returns, and to run wholesale accounts, orders, credit and deliveries.
• To tell you about your appointment or vehicle, and to answer your questions.
• To send you promotional emails and texts if you've agreed to get them.
• To advertise our business on other websites and apps, including ads targeted to people who visited our Site (“cross-context behavioral advertising”), and to measure how well our ads work.
• To understand how people use our Site and to improve it.
• To protect our Site, our accounts and our customers, including detecting and preventing fraud, account takeover and security incidents, and to fix errors.
• To meet legal requirements, such as recordkeeping rules from the California Bureau of Automotive Repair and tax authorities, and to enforce our terms.
• If we're involved in a merger, acquisition or sale of assets, as part of that transaction.

6. Who we disclose it to

• Service providers and contractors that process information for us under contracts that restrict how they use it. These include our website host, online booking provider, payment processors, email and text message platforms, point-of-sale and business software, cloud hosting, IT and security services, and error monitoring.
• Google, through the Google Ads and Google Analytics tags on our Site. This counts as selling or sharing, and you can opt out. See Section 7.
• Tire manufacturers and warranty administrators, for tire registration, recalls, and warranty or rebate claims you make.
• Professional advisers, such as accountants, auditors, lawyers and insurers.
• Government authorities and others, when needed to comply with the law or legal process, or to protect our rights, customers or others.
• A buyer or successor, if our business is sold or merged.
• Anyone else you tell us to share it with.

7. Selling and sharing

We don't sell your personal information for money. But California law defines “selling” broadly, and “sharing” means disclosing personal information for cross-context behavioral advertising. Advertising and marketing tags on our Site send information to our partners, and that counts as selling or sharing.

• What we sold or shared in the last 12 months: identifiers (IP address, cookie and device IDs), internet activity, approximate location and inferences.
• Who received it: Google, for advertising and measurement through the Google Analytics and Google Ads tags described in Section 8.
• Why: to show our ads on other sites and apps to people who visited our Site, and to measure our advertising.
• What we don't sell or share: customer records, payment information, vehicle and service history, text message opt-in data, or sensitive personal information.
• We don't knowingly sell or share personal information of consumers under 16.

How to opt out:

• Go to Do Not Sell or Share My Personal Information and opt out in your browser;
• turn on Global Privacy Control in your browser; or
• use the request form on that page, email privacy@fairmounttire.com, or call (800) 865-1954. If you give us the email address or phone number linked to your records, we'll also apply your opt-out to the information we can connect to it.

You don't need to verify your identity to opt out. The opt-out button takes effect right away in that browser. For requests you send us, we stop selling or sharing the information covered by your opt-out as soon as we can, and no later than 15 business days after we receive your request. If we sell or share that information after we receive your request but before we complete it, we notify those recipients and direct them to honor and forward your request as the law requires. The Your Privacy Choices page shows whether your browser is opted out, and we confirm requests you send by form, email or phone.

8. Cookies, tags and online advertising

Cookies are small files stored by your browser. Tags (also called pixels) are bits of code on our pages that send information to us or to our partners. Our Site uses:

When you opt out (see Section 7) or your browser sends Global Privacy Control, the Google Analytics and Google Ads tags don't load. When you use the opt-out button, we turn off Google Analytics on that page, tell Google's tags not to use cookies or personalize ads, and reload the page so neither tag loads again. Other pages of our Site already open in the same browser also turn off Google Analytics and load no further tags, and the tags stay off from their next page load. You can also block or delete cookies in your browser settings. To learn how Google uses data from sites that use its services, see Google's explanation.

9. Global Privacy Control and Do Not Track

Global Privacy Control (GPC) is a setting in some browsers and browser extensions. It tells websites that you want to opt out of the sale and sharing of your personal information. When your browser sends GPC, we treat it as a valid opt-out request for that browser and any profile tied to it, and our Google advertising and analytics tags don't load. Where your browser allows, we also save the opt-out in that browser, so it stays in place if you later turn GPC off. You don't need to identify yourself for us to honor the signal. When we can associate your browser with a profile or customer record, we apply the opt-out to that information too. Otherwise, you can give us an email address or phone number, through the form on our Your Privacy Choices page, by email or by phone, so we can apply it to additional records. That page also shows whether we detected and honored your browser's signal. To use GPC, turn it on in a browser or extension that supports it; see globalprivacycontrol.org.

Our Site doesn't respond to the older “Do Not Track” browser setting, because there is no common standard for it. We honor GPC instead.

10. How long we keep it

We keep personal information only as long as we reasonably need it for the purposes above.

11. Your California privacy rights

If you live in California, you have the right to:

• Know and access. Ask what personal information we've collected about you, where it came from, why we collected it, and who we disclosed, sold or shared it to. You can also get a copy of the specific information, in a portable format when possible. This covers information collected on or after January 1, 2022.
• Delete. Ask us to delete personal information we collected from you. Some exceptions apply. For example, we keep invoices and repair records that the law requires.
• Correct. Ask us to correct information that's wrong.
• Opt out of selling and sharing. See Section 7.
• Limit use of sensitive personal information. We use sensitive personal information only for purposes California law allows. See Section 3.
• Equal treatment. We won't deny you service, charge you a different price or give you a different quality of service because you used these rights.

We don't offer financial incentives or price differences in exchange for your personal information.

12. How to make a request

• Online: use the request form on our Your Privacy Choices page
• Email: privacy@fairmounttire.com
• Phone (toll-free): (800) 865-1954

Verification. To protect your information, we check that a request to know, delete or correct comes from you. We'll ask for information we already have, such as your name, phone number and email address. For a copy of specific information, we'll also ask for details from a past visit, such as an invoice number or your vehicle's license plate or VIN. For wholesale accounts, we may verify you through the contact information on the account. You don't need an account with us to make a request, and opt-out requests don't need verification.

Authorized agents. Someone you authorize can make a request for you. For requests to know, delete or correct, we may ask for proof of your signed permission and ask you to verify your identity directly with us or confirm that you gave the agent permission, unless the agent has a valid power of attorney. For an opt-out made by an agent, we may ask for your signed permission, but we won't ask you to verify your identity. Global Privacy Control needs no permission at all.

Timing. For requests to know, delete or correct, we confirm we received your request within 10 business days and respond within 45 calendar days of receiving it. If we need more time, we'll tell you why within those 45 days, and we won't take more than 45 extra days. Opt-out requests are faster; see Section 7. If we can't fully honor a request, we'll explain why.

13. Text messages (SMS)

If you give us your mobile number and agree to get texts, Fairmount Tire & Rubber, Inc. may send you appointment reminders, notices that your vehicle is ready, service updates, and promotional offers. Agreeing to texts is never a condition of buying anything. You can agree on one of our web forms, or by telling our staff you want texts.

• How often: it varies based on your visits and appointments.
• Cost: message and data rates may apply. Check your wireless plan for details.
• Stop: reply STOP to any message. We'll send one text to confirm, and then you won't get any more.
• Help: reply HELP, or call us at (323) 750-8676.
• Wireless carriers aren't liable for delayed or undelivered messages.

We won't share your mobile number or your text message consent with third parties or affiliates for their marketing or promotional purposes. The categories of recipients in this policy exclude text message opt-in data and consent. We don't share that information with any third party, other than the service providers that run our text message program for us.

14. Email

You can unsubscribe from our marketing emails at any time with the link in any email. We'll still send messages about your orders, appointments or account.

15. Children

Our Site and services aren't meant for children under 16. We don't knowingly collect personal information from children under 13, and we don't knowingly sell or share personal information of consumers under 16. If you think we've collected information from a child, contact us so we can look into it, stop any sale or sharing, and delete the information as the law requires.

16. Security

We use reasonable administrative, technical and physical safeguards to protect personal information. For example, we encrypt connections to our Site, and payment card numbers are handled by our payment processors, not stored on our servers. No system is completely secure, though, so we can't guarantee the security of information sent to us online.

17. Other websites

Our Site links to other sites, such as Google Maps, Google reviews and Yocale. Those sites have their own privacy policies, and this policy doesn't cover them.

18. Changes to this policy

We review and update this policy at least once every 12 months. We'll post changes on this page and update the “Last updated” date at the top. If we make material changes to how we use your personal information, we'll tell you before the changes apply.

19. Contact us

For questions about this policy or our privacy practices, or to get this policy in another format because of a disability, contact us:

Fairmount Tire & Rubber, Inc.
Toll-free: (800) 865-1954
Email: privacy@fairmounttire.com
Online: Your Privacy Choices
Mail: P.O. Box 512037, Los Angeles, CA 90051